Agile Marketing Workshop
For the Modern Marketer
Agile Marketing Planning Workshop
When change is the only constant in business, planning becomes a modern marketer’s biggest challenge. You can’t ignore it altogether in favor of constant flexibility, but you must come to terms with the reality that long-term planning is out of the question because the stakes might be different next month. We feel your pain and have helped clients solve it through our Agile Marketing Planning Workshop.
Agile marketing planning balances your objectives for the next 12-18 months with a flexible approach for execution. During the workshop, we’ll teach your team how to take a forward-thinking approach and have the ability to stretch. This allows you to fail fast to grow even faster.
- Is your marketing roadmap constantly stymied by changes in your industry or market?
- Does your team feel stuck when it comes to pivots in messaging or execution?
- Are you unsure if your marketing plan will work now and in the future?
- Are you so busy executing, you don’t take time to plan?
If you answered yes to any of these questions, the Agile Marketing Planning Workshop will solve all of these problems.
WHAT is agile marketing planning?
WHY is roadmapping important?
WHO needs an agile marketing roadmap?
HOW does agile roadmapping work?
1 - Project Kick-Off
We get all the right people on your team on the same page. Timelines, background prep, and initial brainstorming are all a part of this first step.
2 - Health Check Analysis
We can’t prescribe the right marketing medicine unless we understand what the issues are with your current marketing performance, technology ecosystem and processes.
3 - 2-Day Success Planning Workshop
It’s a date! We’ll get together somewhere fun to nail down what’s not working for you and what you need to do instead. It’s a judgement-free zone where every idea - no matter how seemingly crazy - is welcome. Creativity flows, and brilliant plans are hatched.
4 -12-18 Month Digital Marketing Roadmap
You walk away with an agile marketing roadmap in hand. But we’re also going to give your team access to a digital version in our interactive agile planning tool. Once tinkering is done, we’ll release the final product.
5 - Execution, Refinement, and Feedback Loop
It’s time to grind. Whether you tackle the execution on your own or take advantage of our expert help, quarterly check-ins for the first 12 months come standard. We’ll refine and adjust so you get the most bang for your buck.